Suppliers push DDP because it is easier to sell: one number, no questions. Importers accept it because it looks simple. Then the VAT cannot be recovered, the freight rate is invisible, and when EUDR arrives nobody can produce the file. Here is what each term really trades away.
The four terms, stripped down
| Term | Supplier handles | You handle | Real cost of the term |
|---|---|---|---|
| EXW | Nothing past the factory gate | Export clearance, inland haulage, freight, insurance, import | Cheapest on paper, most work; only sensible with a China-based forwarder |
| FOB | Export clearance, inland haulage, loading on board | Ocean freight, insurance, duty, VAT, inland delivery | You see the true freight rate and recover the VAT. The default for containers |
| CIF | Freight and insurance to your port | Import clearance, duty, VAT, inland delivery | 10–20% freight markup hidden in the price; you stop benchmarking freight |
| DDP | Everything, duty and delivery included | Nothing — but you are often not the importer of record | VAT usually not recoverable in your name, no declaration visibility, no EUDR file, no freight transparency |
Where DDP quietly loses you money
Take a 40HQ of metal-frame dining chairs, FOB USD 28 per piece, 1,000 pieces. A DDP quote might come back at USD 34.50 landed to your warehouse — which looks like a clean USD 6,500 of logistics on a USD 28,000 order, about 23%.
Now build it up yourself: ocean freight USD 2,400, insurance 0.3% (USD 84), port and clearance about USD 530, inland delivery about USD 410. Total USD 3,424 — 12% of the order, not 23%. The difference, roughly USD 3,000 on one container, is freight markup, a duty estimate with a safety buffer, and the supplier's financing cost for paying the duty up front.
Where DDP is genuinely fine
Samples. Small parcels. Spare parts. Anything where the freight cost is smaller than the administrative cost of doing it yourself. Below roughly EUR 2,000 of goods value, DDP is usually the rational choice — the express carrier clears it and you move on with your day.
The line is containers. Above one pallet, the arithmetic and the compliance exposure both point to FOB.
What FOB actually requires from you
Four things, none of them difficult, all of them one-off:
1. An EORI number. Free, issued by the German Generalzolldirektion within a few working days. Without it you cannot be the importer at all.
2. VAT registration. Needed to recover import VAT. If you are not VAT-registered, DDP stops being a scam and starts being a rational choice — because you could not recover the VAT anyway.
3. A customs agent or filing setup. Most small importers use an agent for the first shipments: EUR 60–150 per declaration, and it removes a whole category of error. Switch to self-filing later if volume justifies it.
4. A forwarder relationship. Two quotes minimum, every booking. Freight rates move weekly; a supplier's "included" freight never moves down.
The compliance argument, which matters more from 2027
From 30 December 2026, wood-containing products placed on the EU market need an EUDR due diligence statement filed by the importer. If your supplier is the importer of record under DDP, that statement is theirs — and you have no legal standing to obtain or verify it. When your customer, your auditor or a customs follow-up asks for the file, you have nothing.
The same logic applies to product safety: under the EU General Product Safety Regulation the responsible economic operator must be established in the EU and able to produce technical documentation on request. Under DDP you may not be that operator and may not have the file.
Under FOB, none of this is ambiguous. You are the importer, the file is yours, and the supplier's job is to give you the documents that go into it. The EUDR document list →
The three questions that settle it
Is your business VAT-registered in the EU? If no, DDP is defensible. If yes, FOB is almost always cheaper by the VAT float plus the freight markup.
Does the product contain wood? If yes, you want to be the importer of record, because you are the one who has to hold the due diligence file.
Is the order above one pallet? If yes, the freight markup alone pays for the customs agent several times over.
See both origins, both numbers, on one sheet
Send a SKU and a quantity. You get FOB China, FOB Vietnam, the freight line separately, and the landed cost per unit at your port — within 72 hours.
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